Muhammet Esiroğlu: "Politics, discourse and target audience"

Muhammet Esiroğlu: "Politics, discourse and target audience"
Date: 20.6.2021 16:00

Milli Gazete columnist Muhammet Esiroğlu writes on politics. Here is the full article.

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In the simplest terms, we can define politics as the art of governing. Both the object and the subject of politics are human beings. In other words, it is the person himself who carries out political affairs and is affected by it. Therefore, the responsibility of doing politics is big. There are three issues that those who set out to do politics should pay attention to. First, he/she must be conscious of why the policy is made. The second is to realize how politics should be done. Third, deciding with whom and for whom politics should be made. The meeting of these three issues on a common ground leads policy makers to a correct understanding of politics. 
 
A lot can be said about the purpose of politics, positive and negative, but we need to consider the purpose of politics by excluding personal interests or ideological domination. Because they mean using politics as a tool, not the purpose of politics. No human being can live independently of the existence of other humans. What needs to be done then is to maintain the balance and harmony between the people living together. This is the main purpose of politics. God's will is in this direction. After setting out for this purpose, political disagreements will turn into mercy.
 
There are different choices about how politics should be done. Seeing all means as permissible in order to have a say in politics will also disrupt the social scales after a point. It is inevitable that the conflicting, belligerent and accusatory understanding of politics will find a response in the society over time, fueling polarization and hatred. Then we need to determine our way of doing politics without missing this fact. Herein lies the importance of language and style. The most ideal method of making politics is persuasion rather than accusation, moderation rather than conflict, consensus rather than fighting. For this reason, our approach to each individual should be determined on this ideal.
 
Two concepts come to the fore as to whom politics should be made and for whom. Base and target audience. It refers to the people who have agreed on the purpose and method of making politics of the grassroots political movement. The target audience is the audience that will be directly or indirectly affected by the way of doing politics. In other words, it is the mass that needs to be convinced of the correctness of the way of doing politics. The base does not indicate the numerical equivalent of a political party. The numerical response corresponds to the rate at which the target audience can be persuaded. For this reason, politics is not made for the grassroots, but it is done with the grassroots and by taking power and inspiration from the grassroots in order to convince the target audience in order to ensure social harmony. The language and discourse base to be preferred should be aimed at persuading the target audience, not towards pleasing. Because the relationship between the grassroots and the political movement is already a relationship of unity of purpose and method.
 
First of all, social integrity must be observed in politics. In this sense, it is essential to develop a policy based on an environment where everyone's rightful demands are balanced. It is against the purpose of politics to produce politics in line with the interests or expectations of a certain class, identity or group. Therefore, it is important to bring the demands of the base and the expectations of the target audience together on a common ground in politics. Here, the right understanding of politics of the political movement, the accuracy of language and discourse and the skill of those who carry out politics will show themselves.

YEREL HABERLER

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