Cheap grocery chain report: Purchasing power decreased, we gained customers from 'all segments'

Cheap grocery chain report: Purchasing power decreased, we gained customers from all segments
Date: 15.3.2023 14:00

In 2022, when inflation skyrocketed from 20 percent to 80 percent in a short time due to the policies insisted on in the wrong, the purchasing power of consumers from all walks of life decreased except for a small minority.

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The financial results of the discount market BİM also revealed that "wrong policies affect every segment of society".
 
In the BİM statement, it was stated that the purchasing power of the company decreased after high inflation and the company gained customers from all segments.
 

PEOPLE WITH DECREASING PURCHASING POWER ARE GOING FOR CHEAP!

 
Although there was a period of high inflation all over the world with the pandemic, the Turkish economy clearly differed from the world economies in this regard.
 
In Turkey, which is among the top 5 in the ranking of the highest inflation in the world, the rising cost of living is dragging everyone except the "cream layer" into "livelihood problems".
 
In the report where the 2022 financial results of the discount market BİM were announced, drawing attention to inflation,
 
Decreases in purchasing power on the consumers' side have increased the demand for high discount stores and their own branded products. The company gained new customers from all walks of life while increasing its market share.
 
This statement attracted attention as a social reflection of wrong economic policies.
 

THE CHEAP MARKET IS COMPLAINING ABOUT THE EXPENSIVE MARKET!

 
"On the other hand, while the depreciation of the country's currency increased the investment costs, the increase in operational expenses was a factor that negatively affected the margins. Especially the increase in electricity and fuel expenses had significant effects on profitability. The minimum wage increase, which took place twice, first at the beginning and then in the middle of the year, also had an increasing effect on personnel expenses," the report said.

YEREL HABERLER

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